UpVue Pte. Ltd. and its affiliates (collectively, “UpVue Pte. Ltd.”, “us”, or “we”) understand that your privacy is your top priority concern. This cookie policy explains why and how we use website cookies, how third parties we may partner with may use cookies, your choices regarding cookies, and further information about cookies.

Welcome to our website. If you continue to browse and use this website you are agreeing to comply with and be bound by the Term of Use, which together with our Data Protection Policy govern UpVue Pte. Ltd.’s relationship with you in relation to this website.

What are Cookies?

  • A cookie is a small text file that can be stored on the user’s browser or his/her computer’s hard drive if the user agrees. To a certain extent, his or her computer’s hard drive will contain information that being transferred from the cookies.

Why do we use Cookies?

    Analytical/performance cookies

    • This enables us to keep track of web traffic (who visited our website and how many visited us) as well as users’ behaviours (i.e. browsing pattern) and user’s preferences. This is important as it allows us to keep improving to deliver the best service.

    Functionality cookies

    • This helps us to recognise old faces. This is essential as it allows us to personalise your experience at our website – we can tailor the right content that suits you by remembering your preferences and recognising your interests.
    • This enables us to keep track of web traffic (who visited our website and how many visited us) as well as users’ behaviours (i.e. browsing pattern) and user’s preferences. This is important as it allows us to keep improving to deliver the best service.

    Targeting cookies

    • This is a function to help us to remember your interest and preferences on the site that you visit often (this include the pages you have visited before and the links you have followed). We will then use this information help you navigate between web pages in a breeze. However, do note that third parties (e.g. advertising networks and web traffic analysis services) may also use cookies, over which we do not have control.
    • In any event, all cookies persist until deleted. Session cookies will expire when you close your browser

Google Analytics

  • In addition to our own cookies, we use Google Analytics (a web analytics service provided by Google Inc.) to help us to understand your browsing pattern and interest as well as to report usage statistics of the website. Google may disclose this data to third parties as and when required by law, or where such third parties process the data on behalf of Google.
  • By using the website, you consent to the use of cookies as well as the data processing by Google. Please note that you may install the Google Analytics Opt-Out Browser Add-On as the move to prevent Google Analytics cookies being set

Can you opt-out/delete Cookies?

  • Yes, you can choose to opt-out or delete cookies if need be. In the case that you would like to delete cookies or instruct your web browser to block cookies, please proceed to the help pages of your web browser. The outcome of such deletion is simple: you might not be able to use all the features we offer and your preferences might not be stored.